HELPING YOU UNDERSTAND AND ENGAGE WITH ASIA TODAY
Australian businesses make three key mistakes when engaging in China – firstly, that they don’t come to China often enough; secondly, restricting themselves to Beijing and Shanghai; and finally, not properly grasping the significance of relationship building in China.
Geoff Raby, former Australian Ambassador to China
When the world talks about the economic growth of Asia they generally refer to its increasing affluence, rapidly expanding consumer markets and business potential. However, while many foreign companies are actively entering the region, the truth is that for large and small enterprises trying to win the business – there are many more failures than successes.
The other truth is that there is generally a very poor understanding of the many markets of Asia “today”. Too often senior management and owners are relying on past experience or out of date advice and information.
To understand Asia “today” we need to deal with the dynamics of a region that is constantly re-inventing itself. Market intelligence of two years ago is already out of date. Keeping pace with the changing business environment is what Fastrak Asian Solutions does best.
Our difference is that we are “hands-on” and practical and believe that personal involvement and understanding at senior levels is a critical element to success.
Our services include practical training seminars; tailored strategies for business development, product delivery adjustment and marketing in Asia; introduction to influential business contacts both in Australia and in-market and high-level market visits.
Our expertise and contacts cover nine markets in North and South Asia including: Greater China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan and Thailand.
Given the pace of change across Asia and the emerging competition, foreign companies need solutions that fast track their entry and increase their commercial effectiveness in these markets. Establishing strong, personal business relationships and developing detailed market understanding at senior management levels are critical elements for success.