Speaker’s Corner


2018

Jul 2018 – Feb 2019, Wine Tourism Capability Project, National

Organised by Australian Tourism Export Council (ATEC) & Wine Australia

One of two key suppliers to ATEC developing a Wine Tourism Development Program for Wine Australia including workbooks and presentations covering the tourism export industry overall and a specific China module.

Jun 2018 – ChinaMax Business Forum, Sydney, NSW

Organised by Australian Tourism Export Council (ATEC)

Facilitated and moderated the 1.5 hr Panel Session for the ChinaMax event, focusing on latest trends and key tips for operators.

Jun 2018 – KITE Export Know How Webinars, National

Organised by Australian Tourism Export Council (ATEC)

Delivered 3 x 2-hour Webinars, one each day over 3 days) covering the ATEC KITE Export Know How Program which provides a comprehensive introduction the tourism exporting.

May 2018 – Understanding Asia and Selling to Asia Workshops, Montville, QLD

Organised by Australian Tourism Export Council (ATEC) & Sunshine Coast Tourism

Delivered Fastrak Asian Solutions’ 2.5 hour Understanding Asia and Selling to Asia workshops covering Asia – the region, key markets, the people, the culture, and the traveller, as well as how to develop, adjust and tailor a Unique Selling Proposition and associated sales materials to increase success.

Mar 2018 – KITE Export Know How Webinars, National

Organised by Australian Tourism Export Council (ATEC)

Delivered 3 x 2-hour Webinars (one each day over 3 days) covering the ATEC KITE Export Know How Program and Pitch Presenters, which provides a comprehensive introduction the tourism exporting and pitching your product for sale.

2017

Oct 2017 – Understanding China General Business Workshop, Adelaide, SA

Organised by Business SA

Delivered Fastrak Asian Solutions’ 2.5 hour Understanding China Workshop for general business, covering China – the place, the people, the culture, and tips for success.

Sep – Oct 2017 – Chinese visitor regional dispersal challenges forums, Newcastle & Wollongong, NSW

Organised by NSW Business Chamber Tourism Industry Division

Facilitated local industry and visitor economy business 3-hour forums to identify the challenges and opportunities of Chinese regional visitor dispersal and produced a Forum Summary and Recommendations Report.

Download Forum Summary and Recommendations Report

Aug 2017 – Understanding Asia Workshop, Bega, NSW

Organised by South Coast Tourism & Tafe

Delivered Fastrak Asian Solutions’ 2 hour Understanding Asia Workshop to local operators and visitor economy businesses and then an abbreviated 1-hour version to TAFE Hospitality students.

May 2017 – International Insights – Japan & Korea, Melbourne, VIC

Organised by Destination Melbourne

Delivered a full day program of FAS 2hr Market workshops on Japan & Korea, providing an introduction to both markets.

Apr 2017 – Know How for Inbound Excellence(KITE) – China & Singapore Market Workshops, Toowoomba, QLD

Organised by Australian Tourism Export Council (ATEC) & Southern Queensland Country Tourism

Delivered 2 KITE Market Module workshops on China and Singapore.  Each was a 2 hour session covering a basic introduction to the market (the place, the culture, travel habits & patterns) and distribution.

Mar 2017 – Know How for Inbound Excellence(KITE) – Malaysia & Singapore Market Workshops, Sunshine Coast, QLD

Organised by Australian Tourism Export Council (ATEC) & Visit Sunshine Coast

Delivered 2 KITE Market Module workshops on Malaysia and Singapore. Each was a 2 hour session covering a basic introduction to the market (the place, the culture, travel habits & patterns) and distribution.

Mar 2017 – Understanding China & Selling to China Presentations, Sunshine Coast, QLD

Organised by Visit Sunshine Coast

Delivered Fastrak Asian Solutions’ 2.5 hour Understanding China and Selling to China workshops covering China (the place, the people, the culture, and the traveller) and how to develop, adjust and tailor a Unique Selling Proposition and associated sales materials to increase success in this market.

Jul 2016 – Feb 2017 – Chinese Visitor Assessment and Development Plan Implementation, Adelaide

Organised by South Australian Tourism Commission

Contracted by SATC to manage and implement key recommendations from the Assessment Report and Development Plan including 13 Report presentation deliveries to Mayors, Council CEOs & individual councils; 15 Understanding China Presentations in all Regions for local operators; development of a series of 12 Help Sheets; 44 One-on-One Product Assessments,14 Region Assessments, training for SATC staff to use Assessment tools going forward; and a final review of industry development progress.

Details are available on the SATC website – http://tourism.sa.gov.au/events-and-industry/industry-support/understanding-china

2016

Sep 2016 – Know How for Inbound Excellence (KITE) – Indonesia, Malaysia & Singapore Market Webinars, National

Organised by Australian Tourism Export Council (ATEC)

Delivered 3 KITE Market Module sessions on Indonesia, Malaysia, and Singapore – 2-hour webinars covering a basic introduction to the market- the place, the culture, travel habits & patterns, and distribution.

 

Aug 2016 – Know How for Inbound Excellence (KITE) – China Market Webinar, National

Organised by Australian Tourism Export Council (ATEC)

Delivered the KITE Market Module on China –  a 2-hour webinar covering a basic introduction to the China market- the place, the culture, travel habits & patterns, and distribution.

Aug 2016 – Export Mentoring Program – China Focus, Tas

Organised by Tourism Industry Council of Tasmania (TICT)

Following on from previous development work, the focus was on product development with 16 identified tourism operators including a Full Report during a one week on site visit covering Cradle Mountain, Huon Valley, Derwent Valley, and Northern Tasmania.

Jul 2016 – Know How for Inbound Excellence (KITE) – India Market Webinar, National

Organised by Australian Tourism Export Council (ATEC)

Delivered the KITE Market Module on India- a 2-hour webinar covering a basic introduction to the Indian market – the place, the culture, travel habits & patterns, and distribution.

Jun 2016 – Know How for Inbound Excellence (KITE) – Export Know How Presentation, Adelaide

Organised by Australian Tourism Export Council (ATEC)

Delivered the KITE full-day Export Know How Presentations (3 x 2 hr sessions).

Jun 2016 – Chinese Visitor Assessment and Development Plan Report, Adelaide

Organised by South Australian Tourism Commission

Presented the full Visitor Economy Assessment Report and Development Plan listing key priority action areas.

A published version is available on the SATC website.

 

Oct 2016 – Understanding Asia Presentation, NSW

Organised by Eurobodalla Shire Council

Delivered Fastrak Asian Solutions’ 2 hour “Understanding Asia” presentation to local operators and visitor economy businesses in 3 key towns on the South Coast of NSW.

Jul 2016 – Feb 2017 – Chinese Visitor Assessment and Development Plan Implementation, Adelaide

Organised by South Australian Tourism Commission

Contracted by SATC to manage and implement key recommendations from the Assessment Report and Development Plan including 13 Report presentation deliveries to Mayors, Council CEOs & individual councils; 15 Understanding China Presentations in all Regions for local operators; development of a series of 12 Help Sheets; 44 One-on-One Product Assessments,14 Region Assessments, training for SATC staff to use Assessment tools going forward; and a final review of industry development progress.

Details are available on the SATC website – http://tourism.sa.gov.au/events-and-industry/industry-support/understanding-china

May 2016 – Why is China Different??, Australia-wide

Organised by Tourism Tribe Webinar

Delivered a 30 minute “conversation” with a 15 minute Q & A on the dynamics that make China different and how this applies to the digital environment.

May 2016 – Know How for Inbound Excellence (KITE) – Export International Ready Presentation, Canberra

Oganised by ATEC and Visit Canberra

Delivered the KITE Export Ready and International Ready Presentations.

2015

Nov 2015 – Asian Workshops, Wangaratta

Organised by Tourism North East

Delivered Fastrak Asian Solutions’ half day Getting Started with Asia and “Selling to Asia” Workshops.

Oct 2015 – Welcoming Chinese Visitors Workshops, Melbourne

Organised by ATEC for Destination Melbourne

Delivery of the Product Ready and Service Ready modules of the WCV program involving 2 x 2 hr presentation sessions.

Aug 2015 – Getting Started with China Presentation, Midura

Organised by Mildura Tourism

Combined Fastrak Asian Solution’s 2 hr “Getting Started with China” presentation with a 45 minute panel discussion involving three local businesses engaged with China as part of the Victorian Small Business Festival.

Mar 2015 – Engaging China Presentations and Panel Discussions, Orange, Ballina & Tamworth

Organised by Avana for NSW Trade & Investment

An introduction to China for regional businesses this full day program includes delivery of the Business Insights and the Cultural Insights 2hr presentations, followed by facilitation of an “Export Lab” involving 3 local case study businesses.

Feb 2015 – Focus on China Presentation and Professional Selling to China Workshop, Canberra

Organised by Visit Canberra

Delivered the Avana-Focus on China- 2 hr presentation to Visit Canberra and selected local government management, including discussion and Q & A sessions. The following day delivered the Fastrak Asian Solutions’” Professional Selling to China” full day program to over 30 selected Canberra tourism operators.

May 2015 – Secrets to Export Success Seminar, Sydney

Organised by NSW Trade & Investment and open to public

Panellist on the Capitalising on FTAs for China, Japan, and Korea Session.

Covered cultural and business requirements and challenges for success.


 

Jul 2015 – Victorian Tourism Conference, Melbourne

Organised by the Victorian Industry Tourism Council (VTIC)

Presented 2 x 45 minute Breakout Sessions with Gary Burns & Jessica Xue from Sovereign Hill on “What’s Next for China?” Covered cultural, social, and travel changes and trends and their potential impacts on Chinese travellers.

Sep 2015 – Yum Cha Lunch, Sydney

Organised by Botany Bay Business Enterprise Centre

Presented a 25 minute “Introduction to China” speech  highlighting China the country and Chinese the culture in conjunction as part of a getting to Know China” luncheon presentation to 60 businesses.

2014

Nov 2014 – Introduction to China Seminars, NSW South Coast

Organised by Eurobodalla Shire Council

Delivered Fastrak Asian Solutions’ “Introduction to China” 2 hr presentations to local businesses in Narooma, Moruya, and Batemans Bay.

Oct 2014 – Engaging China Presentations and Panel Discussions, Port Macquarie, Parramatta & Wollongong

Organised by Avana for NSW Trade & Investment

An introduction to China for regional businesses this full day program includes delivery of the Business Insights and the Cultural Insights 2hr presentations, followed by facilitation of an “Export Lab” involving 3 local case study businesses.

Oct 2014 – Welcoming Chinese Visitors for Indigenous Operators Workshop, Sydney

Organised by Avana to Targeted Indigenous Operators

Delivered the “WCV for Indigenous” program over 2 days including a half day presentation/workshop and then a half day “on-site” working session.

Sep 2014 – Professional Selling to China and Getting Started with China Workshops, Regional Tasmania

Organised by Tourism Industry Council of Tasmania (TICT)

Delivered Fastrak Asian Solutions’ full day “Professional Selling to China” and half day “Getting Started with China” Workshops in 9 regional locations.

Sep 2014 – Welcoming Chinese Visitors for Indigenous Operators Workshop, Cairns

Organised by Avana to Targeted Indigenous Operators

Delivered the “WCV for Indigenous” program over 2 days including a half day presentation/workshop and then a half day “on-site” working session.

Jun 2014 – Welcoming Chinese Visitors Workshops, Sydney

Organised by Avana for Destination NSW

Delivery of the full day WCV program involving 3 x 2 hr presentation sessions – Product Ready, Sales Ready & Service Ready.

May 2014 – Welcoming Chinese Visitors Workshops, Blue Mountains

Organised by Avana for Destination NSW

Delivery of the full day WCV program involving 3 x 2 hr presentation sessions – Product Ready, Sales Ready & Service Ready.

Mar 2014 – Welcoming Chinese Visitors Workshops, Mornington Peninsula

Organised by ATEC/Avana for Mornington Peninsula Regional Tourism

Delivery of the full day WCV program involving 3 x 2 hr presentation sessions – Product Ready, Sales Ready & Service Ready.

Jan 2014 – Welcoming Chinese Visitors Workshops, Brisbane

Organised by ATEC/Avana for Tourism and Events Queensland

Delivery of the full day WCV program involving 3 x 2 hr presentation sessions – Product Ready, Sales Ready & Service Ready.

Feb 2014 – ATEC Gold Coast Symposium, Gold Coast

Organised by ATEC

Delivered a 2 hour key conference session on “Professional Selling to Chinese Visitors”, within the full day program covering tourism exporting.

2013

Nov 2013 – Welcoming Chinese Visitors Workshops, Launceston & Davenport

Organised by ATEC/Avana for Tourism Industry Council of Tasmania

Delivery of the WCV program Service Ready Module involving 2 hr presentation sessions.

Sep 2013 – Welcoming Chinese Visitors Workshops, Sydney

Organised by ATEC/Avana for NT Tourism

Delivery of the WCV program Sales Ready Module involving a 2hr presentation and 1hr of Q & A for selected NT operators who were in Sydney for a trade workshop.

Jul 2013 – Welcoming Chinese Visitors Workshops, Phillip Island and Melbourne

Organised by ATEC/Avana for Tourism Victoria and Regions

Delivery of the full day WCV program involving 3 x 2 hr presentation sessions – Product Ready, Sales Ready & Service Ready.

Jul 2013 – Welcoming Chinese Visitors Workshops, Colac

Organised by ATEC/Avana for Tourism Victoria and Region

Delivery of the full day WCV program involving 3 x 2 hr presentation sessions – Product Ready, Sales Ready & Service Ready.

Jul 2013 – Welcoming Chinese Visitors Workshops, Brisbane & Gold Coast

Organised by ATEC/Avana for Tourism and Events Queensland

Delivery of the full day WCV program involving 3 x 2 hr presentation sessions – Product Ready, Sales Ready & Service Ready.

May 2013 – Welcoming Chinese Visitors Workshops, Canberra

Organised by ATEC/Avana for Visit Canberra

Delivery of the full day WCV program involving 3 x 2 hr presentation sessions- Product Ready, Sales Ready & Service Ready.

May 2013 – Welcoming Chinese Visitors Workshops, Wollongong & Hunter ValleyATEC/Avana for Destination NSW Delivery of the full day WCV program involving 3 x 2 hr presentation sessions- Product Ready, Sales Ready & Service.

Organised by ATEC/Avana for Destination NSW

Delivery of the full day WCV program involving 3 x 2 hr presentation sessions- Product Ready, Sales Ready & Service.

May 2013 – Welcoming Chinese Visitors Workshops, Regional QLD

Organised by ATEC/Avana for Tourism and Events Queensland

Delivery of the full day WCV program involving 3 x 2 hr presentation sessions- Product Ready, Sales Ready & Service Ready in Cairns, Port Douglas, Airlie Beach, Gold Coast, Brisbane, and Sunshine Coast.

Apr 2013 – Welcoming Chinese Visitors Workshops, Darwin

Organised by ATEC/Avana for NT Tourism

Delivery of the 2 hr Sales Ready and 2 hr Service Ready modules.

Apr 2013 – Welcoming Chinese Visitors Workshops, Melbourne, Mornington Peninsula & Ballarat

Organised by ATEC/Avana for Tourism Victoria and Regions

Delivery of the full day WCV program involving 3 x 2 hr presentation sessions – Product Ready, Sales Ready & Service Ready.

2012

Jan 2012 – ATEC Gold Coast Inbound Event, Gold Coast

Organised and managed by ATEC Gold Coast

Key note address on “ Asia, China and the Year of the Dragon“

A snapshot of the trends and implications of the changing Asian marketplace and what you need to do win business.

Oct 2012 – Australian Hotel Industry Conference & Exhibition (AHICE), Sydney

Organised and managed by AHICE for its members.

Panellist on their “EmergingMarkets” session.

With a focus on China, India and Indonesia, panellists covered issues such as travellers’ needs and what Australia needs to do to win in these markets.

July 2012 – Tourism Industry Council of Tasmania (TICT) Annual Conference, Launceston

Organised and managed by TICT for tourist industry.

“Presenter at the break-out session on “Asia, China and the Year of the Dragon”.

Covering changes in inbound tourism to Australia, potential of Asia, particularly China, the changing consumer, changing distribution systems, and changing experience and product needs.

May 2012 – The Australian Tourism Export Council (ATEC) CEO and GM Lunch, Melbourne

Organised and managed by ATEC for travel industry executives.

“Keynote speaker on “Asia, China and the Year of the Dragon”.

Covering market dynamics of China, consumer trends and behaviours, distribution and what is needed to build business into the Asian market.

May 2012 – The Australian Tourism Export Council (ATEC) Symposium

Organised and managed by ATEC for its members.

“Panellist and presenter at “Emerging Markets” group presentations.

Breakout sessions highlighting 3 key issues to be addressed for success in emerging markets.Covered market dynamics, consumer trends and behaviour, linkage to youth market and strategies for building business.

May 2012 – The Australian Tourism Export Council (ATEC) Back Packer and Youth Conference, Coolum

Organised and managed by ATEC for its members.

Keynote speaker on “How to Win in Asia”.

Covered market dynamics, consumer trends and behaviour, linkage to youth market and strategies for building business.

View Interview

2011

Nov 2011 – 2011 International Tourism and Leisure Forum, Hangzhou, China

Organised by Hangzhou Tourism Corporation, Zhejiang Province, with support from the World Leisure Organisation (WLO) and Pacific Asia Travel Association (PATA).

A Case analysis of a world famous destination – Australia

Included the structure of tourism and the processes and programs for getting alignment and co-operation of all levels , and then successfully marketing the destination in today’s global marketplace.

Dec 2011 – The Australian Tourism Export Council (ATEC) Meeting Place, Sydney

Organised and managed by ATEC for members and non-members.

The Importance of ITOs in the Distribution Chain, particularly in Asia and China

Covered the changing nature and requirements of the Asian traveller and the implications for product operators especially in terms of the way consumers are now researching, planning, and booking travel, and a look at the requirements and operations of the Asian travel industry and why ITO’s remain important.