Organised and managed by ATEC for members and non-members.

The Importance of ITOs in the Distribution Chain, particularly in Asia and China

Covered the changing nature and requirements of the Asian traveller and the implications for product operators especially in terms of the way consumers are now researching, planning, and booking travel, and a look at the requirements and operations of the Asian travel industry and why ITO’s remain important.

Organised by Hangzhou Tourism Corporation, Zhejiang Province, with support from the World Leisure Organisation (WLO) and Pacific Asia Travel Association (PATA).

A Case analysis of a world famous destination – Australia

Included the structure of tourism and the processes and programs for getting alignment and co-operation of all levels , and then successfully marketing the destination in today’s global marketplace.