Aim: a first hand perspective to help make better decisions about existing market programs.

The CEO Delegation to China with Richard was a time efficient and effective way of obtaining comprehensive insights into the dynamics of the market, an understanding of the latest consumer trends, and opportunities for future development.

The one week program developed by Richard, and his daily debriefs and expertise while on the mission, really helped me better understand the market and its significant growth potential for our business.

I would recommend this for senior management and CEOs serious about China.

Lyndel Gray, former CEO of Destination NSW