Aim: a fast overview on China and to know what was needed today.

The broad range of topics covered during the CEO Delegation to China led by Richard Beere really provided a full perspective of China today. Although all the participants were from the travel sector, over 70% of the content related to the current overall market environment, dynamics, and trends which are shaping the business opportunities of the future. The travel sector content was highly relevant and interactive.

Being able to achieve this perspective with only a week out of the office was critical and was greatly assisted by  the strong program, excellent calibre of meeting participants ,and through Richard’s insightful commentary, daily group debriefs, and individual one-on-one debriefs. It was evident that Richard has a great amount of expertise on China, an excellent contact base, and is culturally very attuned to the market.

Any CEO who is active in the China market would benefit from participating.

Greg Hywood former CEO of Tourism Victoria and now CEO of Fairfax Ltd