Nov 2011 – 2011 International Tourism and Leisure Forum, Hangzhou, China

Organised by Hangzhou Tourism Corporation, Zhejiang Province, with support from the World Leisure Organisation (WLO) and Pacific Asia Travel Association (PATA).

A Case analysis of a world famous destination – Australia

Included the structure of tourism and the processes and programs for getting alignment and co-operation of all levels , and then successfully marketing the destination in today’s global marketplace.