Aim: to know how to enter and succeed in China.

I was fortunate to join an Australian Tourism CEO Delegation to China in early 2009 which was organised and led by Richard Beere. Although I was aware of the Chinese market, I was amazed at the opportunities that we were able to see first-hand by being connected to the key decision makers and operators in China. This would not have been possible without the astute knowledge and business connections Richard has in the Asian market. Richard is a very respected business representative particularly in China and was able to open many doors for us.

As a company we have now invested in the market in China and are already seeing excellent sales. This would not have been possible if we had tried to do this on our own. The Chinese market is built on relationships and respect and Richard has these qualities which we were able to capitalise on.

Jeff Ellison the Managing Director of Sealink