The South Australian Tourism Commission engaged the services of Fastrak Asian Solutions in 2016/17 to undertake a review of South Australia’s capability to cater for Chinese visitors across the broader visitor economy including Government and Councils; provide a Development Plan for regions and businesses based on this, and deliver a number of workshops across key regions and business sectors to assist understanding of the requirements for success.
The SATC found the depth and quality of the information supplied as part of the review to be excellent. The Plan and associated tools provide a phased development approach, and the SATC has received very positive feedback from those who attended the workshops.
The total project has delivered an end to end program to assist South Australia win its fair share of Chinse visitor and maximise the commercial returns from them.

Rodney Harrex, Chief Executive, South Australian Tourism Commission